711 comments

• Comment Link Monday, 30 April 2012 04:55 posted by ZARA Clothing

  Zara clothing is a Spanish clothing and accessories retailer based in Arteixo, Galicia, and founded in 1975 by Amancio Ortega and Rosalía Mera. It is the flagship chain store of the Inditex group; the fashion group also owns brands such as Massimo Dutti, Pull and Bear, Oysho, Uterqüe, Stradivarius and Bershka. It is claimed that Zara clothing needs just two weeks to develop a new product and get it to stores, compared to the six-month industry average, and launches around 10,000 new designs each year. Zara has resisted the industry-wide trend towards transferring fast fashion production to low-cost countries. Perhaps its most unusual strategy was its policy of zero advertising; the company preferred to invest a percentage of revenues in opening new stores instead. This has increased the idea of Zara online as a "fashion imitator" company and low cost products. Lack of advertisement is in also contrast to direct competitors such as Uniqlo and United Colors of Benetton. Zara USA was described by Louis Vuitton Fashion Director Daniel Piette as "possibly the most innovative and devastating retailer in the world." Zara clothing has also been described as a "Spanish success story" by CNN.

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